23.2
At the end of the Mao communism, consumerism and the ideas for new technology took over the minds of the Chinese. This took place because of the increase of economic power and growth. The idea floated around China that people needed the "Eight Bigs" The eight bigs were: color tv, refrigerator, stereo, camera, motorcycle, a suite of furniture, washing machine and an electric fan. This visual source shows two people on a motorcycle in some type of garden. They look very happy and look like they are almost modeling on the bike. This gives off the impression that the consumer needs a motorcycle to experience these things and it also glamorizes it. This increased sales in motorcycles and made the country even more money. Western ideas were now globalized through globalization. Younger people felt they needed to conform to western type civilizations and behavior.
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